About Us
Blackbox was founded by Zahra Shah, a marketing strategist with a background in psychology and a habit of pulling things apart until they make sense.
Zahra is particularly drawn to the gaps between what people say, what the data suggests, and what they actually do.
AI made that obsession more interesting. Marketing now has two complicated systems (aka blackboxes) to understand at once:
a) the humans making decisions,
b) and the machines increasingly influencing what they see, believe, and choose.
Blackbox is where she investigates both.
At Blackbox, we tend to question accepted marketing wisdom, follow the evidence further than is often necessary, and turns messy observations into frameworks, experiments, and systems.
Founder & Editor
Currently working as
Marketing Director,
Austin Capital Mortgage
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Collaborate or Partner
Interested in joining the Blackbox team, exploring partnerships, or sharing ideas? We’d love to connect.
We don’t exchange products for features or run banner ads, but we’re always open to meaningful collaborations. Reach out anytime at partnerships@reado.com
Let's Talk
Have a marketing question worth investigating?
We work with companies trying to understand a changing market, solve a growth constraint or build for what comes next.
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